Swizzels has just launched a new sweet creation, the Great British Dessert Chews, invented by a fan.
The sweets, which are due to go on sale next year, come as part of a nationwide search to find the next big thing in the sweet world, and the chews were voted for by the public as part of a Swizzels competition
The winning invention, created by Tracy-Jane Fielding, is a mixed bag of individually wrapped chew bars inspired by classic British dessert flavours such as sticky toffee pudding, apple pie & custard and strawberry trifle.
The sweets were selected as a finalist by Swizzels panel of judges, who received hundreds of weird and wonderful sweet entries from fans up and down the country, including avocado sherbet.
The other finalists in Swizzels Sweetest Invention competition were: Love Yourself Hearts, featuring positive messages of self-love such as Be You to make people feel good about themselves, Pop Lollies, boiled lollies featuring fizzy pop flavours dandelion & burdock, pink lemonade and cream soda with a fizzy sherbet centre, and mini coladas, Squashies featuring the familiar coconut and pineapple flavours of the classic Pina Colada cocktail, but without the alcohol.
Tracy-Jane said: I cant believe it. I am amazed that the public have got behind my idea and want to see it brought to life – its a complete shock but Im so excited.
The idea behind Great British Dessert Chews originated from my time working in restaurants. Often menus would be adapted and changed, but one thing that would always remain is the classic British dessert. Whether it be sticky toffee pudding or rhubarb crumble, these desserts never went out of fashion – people love them.
I have been a huge fan of Swizzels sweets for many years, so its a privilege to know that my invention will be sitting alongside the classics such as Parma Violets, Drumstick lollies and Love Hearts that have been so popular for decades.
Jeremy Dee, head judge of the Sweetest Invention competition, added: As soon as we discovered Tracy-Janes idea we were all instantly filled with warmth and nostalgia, envisaging how it would come to life. Her passion and excitement shone through and we are delighted that the public are eager to see Tracy-Janes sweet dreams come true.
We will be inviting Tracy-Jane to Swizzels HQ where she will see Great British Dessert Chews being developed and brought to life for the first time. We plan to start production next year, ready for sale later in 2019, so watch this space.