"The winner of this tournament doesn't just win a major," said three-times Masters winner Phil Mickelson.
"He becomes part of the history of the game and that's what excites me. This tournament creates something that is very special, and year in, year out, history is made here."
No tournament in golf quite conjures expressions of romance quite like the Masters, with its cinematic setting, age-old traditions and sheen of exclusivity. Yet it's not just history that's created each year. The Masters makes some players very rich too.
A more quantifiable measure of the tournament's prestige is the near $2m that will go to this year's winner, according to PGA Tour figures.
The total prize money pool is being kept flat at $11m after it was boosted to $1m last season, meaning this weekend's champion will match the $1.98m won by Sergio Garcia a year ago.
As the first Major of the season, that makes it the biggest prize on the PGA and European Tours so far and only bettered by The US Open which last year paid out a record $2.2m to champion Brooks Koepka.
Even a player who finishes bottom of the cut-makers this weekend can still expect to earn at least $20,000.