Food

Someone has been selling Hot Dog Water for £21 to prove people will buy anything

Someone has been selling Hot Dog Water for £21 to prove people will buy anything
(Picture: Paki Faloda/Twitter)

Imagine turning up to a festival and finding that someone was selling something called Hot Dog Water for over £20 a bottle.

If you had any sense, youd jog on.

Especially when you realise that the keto-friendly, gluten-free beverage is just…a hot dog in a bottle of water. It sounds absolutely rank, regardless of price.

But what if you were told that it something of a miracle juice, able to help you lose weight, increase brain function and look younger.

Would that tempt a £20 note out of your wallet?

Well, it did for a load of people at a recent Car Free Day festival in Vancouver, Canada.

The Hot Dog Water booth also advertised the fancy bottled water as being a great source of electrolytes – always useful on a hot, sunny day.

A Hot Dog Water flier read: With the demands of city life and high-stress jobs, electrolyte imbalances are all too common these days.

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We believe Hog Dog Water can help restore the bodys homeostasis after an electrolyte imbalance.

By balancing the state of your bodys multicellular organisms, Hot Dog Water helps you achieve max capacity for biological defences so you can fight both infection and disease,

So useful.

But if you think this just sounds too ridiculous, youd be right. The whole thing is an elaborate exercise in consumerism and fake news.

At the bottom of the Hot Dog Water brochure, theres some very, very small print:

Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices.

Even though CEO Douglas Bevans spent over $1,500 (£852) creating the product, he says that the stunt was worth it. People genuinely were willing to pay $38 (£21) for a bottle.

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He tells Global News: From the responses, I think people will actually go away and reconsider some of these other $80 bottles of water that will come out that are raw or smart waters, or anything that doesnt have any substantial scientific backing but just a lot of pretty impressive marketing.

And that just goes to show how susceptible the public is to false advertising, mindless consumerism and quick fixes.

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