Food

Marmite Peanut Butter is launching in the UK and we are unsure

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Pictures: Getty/Marmite

Marmite is famously divisive.

Encouraging people to either love or hate the savoury spread has been Marmites bizarre but successful marketing strategy for years.

But is the latest creation a step too far for the haters? Or is Marmite Peanut Butter everything youve ever dreamed of?

The new hybrid product combines the classic umami taste of Marmite with the smooth and salty flavour of peanut butter.

It is the first permanent new product released by the brand since it was established in 1902. Developers say the spread has been created in response to overwhelming demand.

Thats right, apparently there are already hundreds of people out there combining Marmite and peanut butter on their toast every morning – so this new spread is designed to make their lives easier.

Marmite peanut butter being spread on toast
(Picture: Marmite)

For Marmite haters – its hard to imagine anything worse. Tainting the rich deliciousness of peanut butter with the unmistakable tang of the most dreaded spread.

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But the lovers cant get enough.

The British public asked, and we listened, said Camilla Williamson, brand manager at Marmite.

Were delighted to bring the nation exactly what theyve been craving with the creation of Marmite Peanut Butter.

Its the most exciting product launch since the conception of the brand in 1902 and were confident that the nation is going to love it. They aint tasted nuttin yet.

Marmite peanut butter spread on a bagel
(Picture: Marmite)

The 225g jars will be available to order online at Ocado.com from the 25th April – before rolling out in supermarkets in the coming weeks.

So where do you land in the debate?

Is Marmite Peanut Butter going to revolutionise your Read More