thejewelrymagazine– Boodles has revealed that it has now made the switch to single mine origin (SMO) gold in all of its jewellery designs.
The brand said that, unlike some of its rivals, its gold will now be 100% traceable and its supply chain transparent.
Sourced from the Yanfolila gold mine in Mali, SMO certified gold provides an auditable chain of custody for the entire supply chain.
With full segregation from mine to finished product, every gram of gold is documented and audited, the brand promised.
SMO gold must adhere to a number of strict CSR policies and be mined in accordance with the World Gold Council’s ‘Responsible Gold Mining Principles’.
“This is a very important step forward, both for Boodles and for our clients,” said Jody Wainwright, Boodles director.
She continued: “We are delighted to be one of the pioneers in the jewellery industry, using SMO gold for all of our jewellery designs.”
The SMO gold is provided by Betts Metals, whose managing director, Charlie Betts, commented: “It is hugely exciting to be at the forefront of creating fully traceable, responsibly-sourced gold and we believe it is a real ‘game-changer’ for the jewellery trade.”