goodhousekeeping– Our homes should be our personal sanctuaries — and the last year made this abundantly clear. As a result, some of us turned closets into office hideouts (aptly named “cloffices”), transformed garages into home gyms and finally checked major renovations off of our bucket lists. At the heart of these transformations — from minor DIYs to big rebuilds — is the very idea that our homes should be a safe, cozy and inviting space that provides a respite from the outside world.
There’s no finer example of this feeling — aesthetic, rather — than cottagecore, where the ease of rural life is brought to life with fresh florals, botanical accents and vintage-inspired decor.
Social media gave this blossoming movement a major platform: To date, there have been 1.6 million posts tagged with #cottagecore on Instagram and videos with the same tag have racked up 5.8 billion views on TikTok. Together, these photos and videos provide a space to breathe — TikTok user Lillies Apothecary shares recipes for cinnamon coffee cake and lavender lemonade, TikTok user Jesca Her shows the life she sees “through rose-colored glasses” and thousands more reveal how they cozy up their bedrooms with green ivy and twinkle lights.
What exactly is cottagecore?
Aesthetically speaking, cottagecore embraces the charm of the English countryside (hence its name), creating an idealized representation of farm life — no matter where in the world you may live. The cottagecore style extends far beyond home decor; it’s inspired an overall state of being, oftentimes expressed through flowy clothing (we introduce you to The Nap Dress) and whimsical housewares.