Food

Burger King launches new chicken sandwich nationwide

cnn– Burger King’s new chicken sandwich is here, and it’s entering a market that’s more crowded than ever.

The burger chain first announced its new chicken sandwich in February. Since then, it has been rolling out the sandwich — served on a potato bun with pickles and a savory sauce — across its US stores.
The battle for crispy chicken supremacy has been heating up since Popeyes’ chicken sandwich debuted in 2019 and sold out within two weeks. Following the immediate success of the Popeyes sandwich, fast food chains have been adding or reintroducing their own versions of the product. McDonald’s (MCD) and KFC, for example, both launched crispy chicken sandwiches this year. KFC recently said it’s having a hard time keeping up with demand for its chicken sandwiches.

Burger King’s new chicken sandwich is here, and it’s entering a market that’s more crowded than ever.

The burger chain first announced its new chicken sandwich in February. Since then, it has been rolling out the sandwich — served on a potato bun with pickles and a savory sauce — across its US stores.
The battle for crispy chicken supremacy has been heating up since Popeyes’ chicken sandwich debuted in 2019 and sold out within two weeks. Following the immediate success of the Popeyes sandwich, fast food chains have been adding or reintroducing their own versions of the product. McDonald’s (MCD) and KFC, for example, both launched crispy chicken sandwiches this year. KFC recently said it’s having a hard time keeping up with demand for its chicken sandwiches.
The sandwich will be priced between $3.99 and $4.99 depending on the market, Doty said.

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